Technology · Prescription 04

Design for thumbs, not awards.

Pretty screens that confuse people are expensive art. We design interfaces around what users are trying to do — tested on real people before developers write a line.

The Symptoms

You might need this if...

The Prescription

What's in the dose.

The Treatment Plan

Evidence, then interface.

Read the Label

Frequently Asked Questions

UX is whether the user gets what they came for; UI is the surface they do it through. Sold separately they're jargon — done properly they're one process.

Yes, and it's non-negotiable on product work. Five moderated sessions catch the majority of usability problems and cost far less than one wrong release cycle.

That's the default. We hand off systems and specs, join sprint reviews during build, and stay available for the edge cases mocks never cover.

Free · no strings · slightly addictive

Get the diagnosis.

Get the diagnosis.

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