Not just a logo. A full identity system — mark, colour, type, and rules — designed to work everywhere from a hoarding on Mathura Road to a 32-pixel favicon.
Your logo dies at small sizes
It looked fine in the pitch deck. As a WhatsApp DP it's an unreadable smudge.
Every touchpoint looks like a different company
The visiting card, the Instagram grid and the website could belong to three separate businesses.
It came from a ₹500 template
And last month you spotted the same mark on a tuition centre's flyer.
The Prescription
What's in the dose.
01
Logo system
Primary mark, monogram and lockups, tested at every size from hoarding to favicon before you ever see a presentation.
02
Colour & type
A palette and type pairing chosen for how they print and render in India — cheap flex boards, budget Android screens and all.
03
Identity kit
Visiting cards, letterhead, social templates and open files. Everything your printer and your intern will ask for.
The Treatment Plan
Three weeks to a face.
01
Diagnose
We audit where your brand actually shows up: shop board, cartons, Instagram, invoices. The mark must work in the worst of those, not the best.
02
Prescribe
Two or three directions, shown in real contexts — never on a floating white slide.
03
Administer
Refinement of the chosen route, then full delivery: files, formats, and a one-page usage sheet.
04
Monitor & Boost
A 30-day check on how the identity is being used, plus fixes for anything the real world broke.
Read the Label
Frequently Asked Questions
₹5,000 freelancers exist, and so do ₹10 lakh consultancies. A proper identity system from a studio typically runs ₹40,000–₹2.5 lakh. You're paying for the system and testing, not the drawing.
Three weeks for most projects. Faster is possible; it usually just means skipping the testing that stops you redoing this in a year.
Fully. Open source files, fonts list, and every export format — handed over, not held hostage.