People trust people, not logos. We source creators, script hooks that keep the authenticity intact, and ship UGC that performs in paid because it doesn't look like paid.
Polished ads, poor performance
Studio-perfect creatives get skipped. Audiences smell "ad" in half a second.
Creator roulette
You tried it once. One ghosted, one overcharged, one shot the wrong product vertically in bad light.
No social proof anywhere
New visitors see zero evidence that real humans use and like your product. Trust gap becomes conversion gap.
The Prescription
What's in the dose.
01
Creator sourcing & vetting
A managed bench matched to your audience and category, vetted for delivery and for how convincingly they actually use the product.
02
Scripting & hook design
UGC dies without structure. Hooks, beats and CTAs that do a salesperson's job in a friend's voice.
03
Rights & testing pipeline
Clean usage rights, continuous batches tested in the ad account, winning creators and angles scaled. A system, not a stunt.
The Treatment Plan
A pipeline, not a one-off.
01
Diagnose
Review of your current creatives and competitor UGC: which angles are proven in your category, which are saturated.
02
Prescribe
Creator brief, hook matrix and batch plan for the first testing cycle.
03
Administer
Creators briefed, content produced, edited into ad-ready cuts across ratios.
04
Monitor & Boost
Batch-over-batch performance data decides which creators and hooks get scaled next.
Read the Label
Frequently Asked Questions
Influencers rent you their audience; UGC creators make content for *your* channels and ads. UGC is usually cheaper per asset and easier to test, because distribution is yours.
Testing properly needs volume: most brands start with 8–12 assets a month across hooks and creators. One video is an anecdote, not a test.
Typically ₹2,000–₹15,000 per video depending on experience and usage rights — a fraction of a studio shoot, which is what makes systematic testing affordable.