Yes, and we'll say so even when you come to us asking for a logo. A mark designed without positioning is decoration. The strategy takes four weeks; the logo lands better and faster afterwards.
Agencies charge anywhere from ₹50,000 to ₹15 lakh+ depending on depth and research. We scope after the free audit, so the quote matches what you actually need rather than a package name.
The smaller you are, the cheaper it is to fix the story now. Rewriting positioning after you've printed packaging, shipped a website and run ads costs a multiple of doing it first.