Branding & Design · Prescription 03

Rules that keep it tight.

The difference between a brand and a logo file is a set of rules everyone follows. We write the rulebook — short enough that people read it, strict enough that it works.

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The Symptoms

You might need this if...

Your brand drifts a little every month Each new designer, agency and intern nudges the colours and fonts. A year later, nothing matches.

"Send me the logo" means five different files Nobody knows which version is current, so the distorted one from a 2022 email keeps showing up.

You brief every vendor from scratch The printer, the ad agency, the exhibition-stall guy. Each one gets a different verbal explanation.

The Prescription

What's in the dose.

Visual rules

Logo usage, clear space, colour codes for screen and print, type hierarchy, and the do-not-do-this page every vendor needs.

Voice & messaging

How the brand talks: tone, vocabulary, sample captions and the elevator pitch, written down so it survives staff changes.

Working templates

Social post frames, pitch deck, invoice and letterhead — the documents your team touches weekly, pre-built on-brand.

The Treatment Plan

Two weeks to a rulebook.

Diagnose

We collect everything currently in circulation and lay it side by side. This audit alone is usually persuasive.

Prescribe

We decide what's canon: which logo files, which hex codes, which words. Debates end here.

Administer

The guideline document plus a shared asset folder, walked through live with your team and standing vendors.

Monitor & Boost

A spot-check a month later on real output — posts, print, decks — with corrections where drift crept back in.

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Frequently Asked Questions

We already have guidelines. Why does nobody use them? +

Usually because they're 80 pages long. Ours run 15–25 pages plus templates, because a rulebook only works if people open it.

What's included beyond the PDF? +

A structured asset folder, editable templates, and a handover call with your team and vendors. The document is half the deliverable.

Do guidelines cover social media? +

Yes — grid look, caption tone, hashtag policy and story templates. In India your Instagram grid is seen more often than your website.