Anyone can spend your budget. We run Meta and Google accounts against your unit economics — where every scaling decision can be defended in a spreadsheet, not a screenshot.
ROAS looks fine, bank balance disagrees
Platform-reported returns and actual contribution margin are two different worlds.
Ad fatigue eats every winner
A creative works for three weeks, dies, and there's nothing tested behind it.
Scaling breaks everything
Double the budget, watch CAC triple. The account was never structured to scale.
The Prescription
What's in the dose.
01
Account architecture
Campaign structure, event tracking and attribution cleaned up first. Optimising on bad data is expensive guessing.
02
Creative testing pipeline
A steady flow of hooks, angles and formats tested on a fixed cycle — because in 2026 the creative *is* the targeting.
03
Scaling & reporting
Budget moves tied to your margin math, with reporting that shows blended CAC and contribution, not just in-platform ROAS.
The Treatment Plan
Ninety days to a machine.
01
Diagnose
Account and tracking audit. Most accounts we open are losing 20–30% of spend to structure and tracking issues alone.
02
Prescribe
Restructure plan, measurement plan and a creative testing calendar with your break-even math written at the top.
03
Administer
Launch, test, kill, scale — on a weekly cycle, with a change log you can read.
04
Monitor & Boost
Monthly economics review: what CAC did, what fatigue is coming, where the next headroom is.
Read the Label
Frequently Asked Questions
For Meta in most Indian consumer categories, meaningful testing starts around ₹1–1.5 lakh a month in spend. Below that, we'd honestly point you to organic and WhatsApp first.
We work on flat retainers. Percentage models pay the agency more for spending more, which is a strange incentive to build a relationship on.
Depends where your demand lives. Search captures existing intent; Meta creates it. Most D2C brands need Meta first, service businesses usually Google first. The audit settles it with your data.