Influencer marketing works — the data is unambiguous. Influencer marketing done on vibes and DMs doesn't. We bring vetting, contracts and measurement to a channel that runs on trust.
You paid for followers that don't exist
Inflated audiences and bought engagement are endemic. Without vetting, you're buying screenshots.
One reel, then silence
No usage rights, no repost terms, no performance clause. The content vanished with the story after 24 hours.
No idea what worked
Five creators, one discount code, zero attribution. The campaign "felt good."
The Prescription
What's in the dose.
01
Creator strategy & vetting
Audience-quality checks, engagement authenticity, brand-safety review and past-work analysis before any money moves.
02
Negotiation & contracts
Deliverables, timelines, usage rights and exclusivity in writing. Micro-creator or celebrity, the paper matters equally.
03
Campaign & measurement
Briefs that leave room for the creator's voice, tracked links and codes per creator, and reporting on traffic and sales — not likes.
The Treatment Plan
Campaigns with receipts.
01
Diagnose
Category scan: which creators your audience actually trusts, and what competitors are paying for.
02
Prescribe
Creator mix and budget split — usually a spread of micro and mid-tier over one big name.
03
Administer
Outreach, contracting, brief, approvals, go-live. You see everything; you chase nobody.
04
Monitor & Boost
Per-creator performance review. Winners go on retainer; the rest was a test you didn't overpay for.
Read the Label
Frequently Asked Questions
Nano and micro creators run from a few thousand rupees to ₹50,000 per deliverable; mid-tier and celebrity pricing goes to lakhs. Rates are wildly unstandardised, which is exactly why negotiation and vetting pay for themselves.
For most brands, ten micro-creators beat one celebrity on both trust and cost per conversion. Celebrities buy awareness; micros buy belief.
Negotiated upfront, always. Creator content that performs organically is your best ad creative — but only if the contract lets you run it.