Shopify makes launching easy — which is why so many Shopify stores look launched rather than built. We do the theme, speed, payments and app-stack work that separates the two.
Operations. Shopify trades monthly fees for reliability, hosting and an admin non-technical teams love. If your team lives in spreadsheets and WhatsApp, Shopify usually wins. High-volume stores with dev support can beat it on cost with Woo.
Usually, and the culprit is predictable: app scripts and oversized media. An audit tells us in a day; the fix typically lands within two weeks.
Almost certainly not yet. Plus starts making sense at serious scale or heavy checkout-customisation needs. Anyone pitching it to a new store is selling, not advising.